LAUNCHING THE 2014 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: FALL 2014

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to launch their 2014 Fall Line Up including The Flash and Jane The Virgin in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Execution:
Rich Media Features
• Video
• Facebook Like
• Tweet

Deliverables
• Flash Banners
• Rich Media Banners

The Flash is based on characters appearing in DC Comics. It was developed by Greg Berlanti, Andrew Kreisberg, Geoff Johns and stars Grant Gustin, Candice Patton, Danielle Panabaker, Rick Cosnett, Carlos Valdes, Tom Cavanagh and Jesse L. Martin.