LAUNCHING THE 2012 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: Fall 2012

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to launch their 2012 Fall Line Up including The Carrie Diaries (a prequel to Sex in the City) in the electronic media landscape.
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Rich Media Features

• Video
• Facebook Like
• Tweet

Deliverables

• Flash Banners
• Rich Media Banners

The Carrie Diaries was produced by Fake Empire Productions and A.B. Baby Productions and Executive Produced by Miguel Arteta, Candace Bushnell, Len Goldstein, Amy B. Harris, Stephanie Savage and Josh Schwartz. The Carrie Diaries was developed by Amy B. Harris and starred AnnaSophia Robb, Austin Butler, Ellen Wong, Katie Findlay, Stefania Owen, Brendan Dooling, Chloe Bridges, Freema Agyeman, Matt Letscher and Lindsay Gort.