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Superman & Lois Premiere

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Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Winter 2021

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the premiere season of Superman & Lois, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

300×600 Banner Reload Unit

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Reload Unit

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