LAUNCHING THE SPRING SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: SPRING 2012

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network. Sizmek and OMD to launch Oh Sit! in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• RSVP to Facebook Event
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

Oh Sit! was an extreme version of musical chairs that was created by Phil Gurin, Richard Joel, Deena Dill and was presented by Jamie Kennedy, Jessi Cruickshank.