The Illusion Factory created a dynamic interactive advertising campaign for Creative Artists Agency and Fremantle Media to promote¬†American Idol LIVE! Tour 2010
The¬†American Idol LIVE! Tour 2010¬†was a summer concert tour in the US and Canada featuring the Top 10 contestants of the 9th season of American Idol.
The tour was sponsored by M&M’S Pretzel Chocolate Candies.¬†The tour was promoted by Live Nation.¬†The show was produced and directed by Raj Kapoor who was also responsible for the 2008 and 2009 Idols tour shows.
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American Idols LIVE! Rich Media Ads