The Illusion Factory created a dynamic interactive advertising campaign for Creative Artists Agency and Fremantle Media to promote American Idol LIVE! Tour 2010

The American Idol LIVE! Tour 2010 was a summer concert tour in the US and Canada featuring the Top 10 contestants of the 9th season of American Idol.

The tour was sponsored by M&M’S Pretzel Chocolate Candies. The tour was promoted by Live Nation. The show was produced and directed by Raj Kapoor who was also responsible for the 2008 and 2009 Idols tour shows.