Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Spring 2021

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the season premiere of Kung Fu, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Reload Unit

Kung Fu PremiereKung Fu Premiere

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Winter 2021

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the premiere season of Superman & Lois, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

300×600 Banner Reload Unit

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Reload Unit

Superman & Lois PremiereSuperman & Lois ...

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Winter 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the premiere season of Walker, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Walker PremiereWalker Premiere

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of a new season of All American, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere, to the CW Site and to stream episodes
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

All American Nov 2020All American Nov 202...

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: November 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the new season premiere and streaming of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy Drew - Nov 2020Nancy Drew - Nov 202...

The Illusion Factory was hired to design a new logo/branding for Ellis Effect. We were tasked to create a logo that conveyed brain science and the complexities of mental health, while evoking a sense of serenity – in order to communicate the expertise of Ellis Effect’s elite scientists and cutting-edge research.

Ellis Effect logoEllis Effect logo

The Illusion Factory helped create the logo for Freques, a planned network, in collaboration with United Nations, powered by Sizzle, to highlight social issues and solve them with community-based solutions.

Freques logoFreques logo

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Summer 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Tell Me A Story, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Tell Me A StoryTell Me A Story

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Spring 2020

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the mid-season premiere of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy Drew Spring 2020Nancy Drew Spring 20...

The Illusion Factory designed the logo for 1 Earth, a planned concert/telethon to benefit organizations addressing climate change.

1 Earth logo1 Earth logo

The Illusion Factory produced the on-air campaign and digital campaign for the Lionsgate/Pantaya television program, De Viaje Con Los Derbez starring Eugenio Derbez and his highly talented family as they travel through Morocco, documenting their mixed family experiences in this compelling reality program. Watch this on the Pantaya app!

De viaje con los DerbezDe viaje con los Der...

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the premiere season of Nancy Drew, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

Nancy DrewNancy Drew

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of the premiere season of Batwoman, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

BatwomanBatwoman

Campaign Details: On-line, Interactive Ad Campaign
Client: The CW Television Network
Format:
HTML 5

Date: Fall 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of All American, in the electronic media landscape using interactive HTML 5 and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Standard Banners
• Video

Deliverables
• Interactive Advertising Units

All AmericanAll American

The Sizzle Platform is a technology and business model that has been conceived, designed and produced by The Illusion Factory.

Want to find the best offer?  Sizzle it. Looking for something fun to play?  Sizzle it.  Searching for the most innovative new thing?  Sizzle it.

Sizzle Activates Consumers And Creates Instant Transactions

Sizzle Delights With Shareable Social Content Paired With Augmented Reality Games

Sizzle Informs, Delivering Valuable Information Paired With Instant Transactions

Sizzle Rewards, Using Emotions To Drive Impulse Purchases

Sizzle is the ultimate collection of systems to accentuate and improve your sales, marketing and awareness objectives.

Sizzle is both a mobile app available in Android and iPhone platforms, paired with an online store that enables consumers to engage in transactions, games, augmented reality, social media sharing, contests and more. Leveraging a complex system of media and location-oriented triggers, Sizzle merchants are able to use the Sizzle Offer Engine™ to deliver compelling opportunities inside the Sizzle app, for consumers to engage with.

Offers are delivered in many unique methods… scanning pictures and signs, listening to music, television and radio, walking into sports venues, shopping malls and supermarkets, playing games, spinning prize wheels, watching and playing with augmented reality and much more!

SIZZLE BRINGS ALL MEDIA AND ALL LOCATIONS TO LIFE
Publications • Packaging • Signs • Social Media • YouTube • TV • Radio • Satellite • Stadiums • Malls • Airports • Resorts • Campuses

USING TRIGGERS
Scan • Listen • Location • Augmented Reality • YouTube • Streaming • Beacon • Games • Artificial Intelligence • Search • Time • Voice

SizzleSizzle

Tune into The CW Tuesday,  9/8c to watch Roswell, New Mexico.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Winter 2019

Overview:
The Illusion Factory
 worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Roswell, New Mexico, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables
• Interactive Advertising Units

After returning to her hometown of Roswell, New Mexico, the daughter of undocumented immigrants discovers her teenage crush is an alien who has kept his unearthly abilities hidden his entire life. She protects his secret as the two reconnect, but when a violent attack points to a greater alien presence on Earth, the politics of fear and hatred threaten to expose him. Roswell, New Mexico premiered on January 15, 2019, on The CW.  It was executive produced by Carina Adly MacKenzie, Kevin, Kelly Brown, Justin Falvey, Darryl Frank, Lawrence Bender, Julie PlecStarring: Jeanine Mason, Nathan Parsons, Tyler Blackburn, Lily Cowles, Heather Hemmens, Michael Trevino, Michael Vlamis and Karan Oberoi.

Roswell, New MexicoRoswell, New Mexico