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X-Play

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NBC Universal hired The Illusion Factory to design the interactive advertising campaign along with the microsite for the show X-Play. The website won numerous gold awards including Promax, W3, and Webby.

X-Play was directed by Alan Wu and starred Morgan Webb, Blair Herter, Kristin Adams, Kate Botello, Lauren Fiedler, Joel Gourdin, Alex Sim-Wise. It currently stars Tiffany Smith.

X-Play X-Play

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x play website2

X Play Website and Rich Media Ads