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The Originals

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LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
FALL 2013

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, OMD to launch their 2013 Fall Line Up: Reign, Tomorrow People, The Originals  in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• RSVP to Facebook Event
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

The Originals was created by Julie Plec and executive produced by Julie Plec, Leslie Morgenstein and Gina Girolamo. It starred Joseph Morgan, Daniel Gillies, Claire Holt, Phoebe Tonkin, Charles Michael Davis, Daniella Pineda, Leah Pipes, Danielle Campbell and Yusef Gatewood.

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The Originals Rich Media Ads