LAUNCHING THE 2013 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA
Client: The CW Television Network
Format: Rich Media
Date: Winter 2013
Winner: 2014 W3 Gold Award – Best Rich Media for Television
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to launch their 2014 Winter Line Up including Arrow in the electronic media landscape.
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show
Rich Media Features
• Facebook Like
• Flash Banners
• Rich Media Banners
The 100 is a post apocalyptic story based on the novel The 100 by Kass Morgan. It was developed by Jason Rothenberg and stars Eliza Taylor, Paige Turco, Thomas McDonell, Eli Goree, Marie Avgeropoulos, Bob Morley, Kelly Hu, Christopher Larkin, Devon Bostick, Isaiah Washington, Henry Ian Cusick, Lindsey Morgan, and Ricky Whittle.
View the Project
The 100 Rich Media Ads