BACK to PORTFOLIO

The 100

Pin it

LAUNCHING THE 2013 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
Winter 2013

Overview:

Winner: 2014 W3 Gold Award – Best Rich Media for Television

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to launch their 2014 Winter Line Up including Arrow in the electronic media landscape.
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

 

Rich Media Features

• Video
• Facebook Like
• Tweet

Deliverables

• Flash Banners
• Rich Media Banners

The 100 is a post apocalyptic story based on the novel The 100 by Kass Morgan. It was developed by Jason Rothenberg and stars Eliza Taylor, Paige Turco, Thomas McDonell, Eli Goree, Marie Avgeropoulos, Bob Morley, Kelly Hu, Christopher Larkin, Devon Bostick, Isaiah Washington, Henry Ian Cusick, Lindsey Morgan, and Ricky Whittle.

The 100 The 100 The 100 The 100 The 100 The 100 The 100 The 100 The 100 The 100

View the Project

the100_rb_13 2

The 100 Rich Media Ads