NBC Universal hired The Illusion Factory to create the interactive advertising campaign to increase viewership of Snoop Dogg’s Fatherhood on E! Entertainment. This attention-grabbing campaign produced high interactivity rates.
Snoop Dogg’s Father Hood was executive produced by Calvin Snoop Dogg Broadus, Jr., David Roma, Ted Chung, Constance Schwartz and Anthony Mandler and directed by David Roma. Production Companies were Snoopadelic Films and The Firm.
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Snoop Dogg's Fatherhood Rich Media Ads