Merring Carson Agency hired The Illusion Factory to promote tourism to the City of San Diego through this innovative golf game. The Illusion Factory modeled a key hole from each of three golf courses in San Diego in 3D to allow the consumer to navigate their way across the course via a golf cart. This game set record dwell time statistics for travel related ads and won several top awards.
“In-banner engagement averaged a whopping 90 to 163 seconds, depending on the publisher or ad network. Within the first two weeks of the campaign, the rich media banner creative served via the ad network achieved a 2.54% CTR, far exceeding both the travel category industry standard and past campaign performance for other creative executions served via the same network.”