NBC Universal hired The Illusion Factory to produce an interactive advertising campaign and a microsite to launch their new program, Proving Ground on G4TV. The Illusion Factory created all of the components for this program launch and complimented it with a new social media element which facilitated the fans being able to suggest their own choices for games or claims that needed validation. Proving Ground was hosted by Jackass cast member, Ryan Dunn and video game journalist, Jessica Chobot.
View the Project
Proving Grounds Website