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Plus Minus

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Illusion Factory built the cutting edge app which helped sports fans track the scores, odds, over/unders during a game while also tracking all of the brackets as the March Madness progressed. In addition, The Illusion Factory also created the brand identity for Plus Minus, the website to support the launch of the College Basketball Finals App, web viral video to support the app, tutorial video to explain how to use the app and much more.

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