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Oh Sit!

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LAUNCHING THE SPRING SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
SPRING 2012

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network. Sizmek and OMD to launch Oh Sit! in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• RSVP to Facebook Event
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

Oh Sit! was an extreme version of musical chairs that was created by Phil Gurin, Richard Joel, Deena Dill and was presented by Jamie Kennedy, Jessi Cruickshank.

Oh Sit! Oh Sit! Oh Sit! Oh Sit! Oh Sit! Oh Sit! Oh Sit! Oh Sit! Oh Sit! Oh Sit!