Warner Bros. Animation hired The Illusion Factory to produce the promotional and marketing materials to support their series overseas for many years. The Illusion Factory produced many trade ads, magazine covers and Interactive DVDs to promote their animated series such as Loonatics Unleashed. Unlike previous Looney Tunes-related shows, Loonatics Unleashed has a darker tone and takes place in a post-apocalyptic setting, as well as multiple minor story arcs. It ran on The Kid’s WB for two years.