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Lock it. Hide it. Keep it.

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LOCK IT. HIDE IT. KEEP IT.

The LOCK IT. HIDE IT. KEEP IT. campaign reduced theft from vehicles in the City of Los Angeles by 28% since implementation. This project dramatically exceeded our expectations. Huge thanks to our friends at D2V and The Illusion Factory.

Commander James H. Cansler
Los Angeles Police Department

Campaign Details

Client: Los Angeles Police Department
Format: Out of Home and Print Media
Date: FALL 2011 – 2012

Overview:
The Illusion Factory volunteered our services to the Los Angeles Police Department in a community effort to reduce the overall volume of theft from parked vehicles.

Goals:
• Increase citizen awareness of the theft problem and encourage them to protect their belongings
• Notify criminals that awareness is going up to discourage the illegal behaviors
• Reduce the crime in this very costly category to reduce wasted costs and increase productivity of the citizens and visitors of Los Angeles

Execution:
Our Lock It. Hide It. Keep It. campaign was used in all out of home advertising media to tremendous results.

Reults:
• Theft from vehicles in the City of Los Angeles plummeted 28% as a direct result of our having increased consumer awareness.
• The tremendous success of this campaign has spawned similar campaigns in surrounding cities and municipalities.

Accolades:
The Los Angeles Police Department honored The Illusion Factory with a Commemoration of Public Achievement as well as the highly prestigious Challenge Coin, the symbolic medallion of our country’s pilots from WWII-forward, honoring devotion and allegiance for their unit.

Deliverables
• Bus Shelters
• Billboards – Print and Digital
• Outdoor Signage

 

We are crime fighters!

Lock it. Hide it. Keep it.