The Illusion Factory created a dynamic interactive advertising campaign for Creative Artists Agency to promote Katy Perry’s California Dreams Tour. This was the second concert tour for Katy Perry supporting her third album, Teenage Dream. It ranked #13 on Billboard’s Top 25 Tours list and earned over $48 million dollars worldwide. Katy Perry was awarded the Favorite Tour Headliner award in the 38th People’s Choice Awards.
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Katy Perry Rich Media Ads