XBox 360 Presents Justin Bieber’s My World Tour
The Illusion Factory created a dynamic interactive advertising campaign for Creative Artists Agency and XBox 360 to promote Justin Bieber’s My World Tour. This was the first concert tour to support Bieber’s two part debut album My World and My World 2.0. The tour generated over $53 million dollars worldwide.





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XBox 360 Presents Justin Bieber Rich Media Ads