NBC Universal hired The Illusion Factory to create a micro site and a rich media, and social media campaign to promote their new program, Jump City: Seattle on G4TV. It features four of the top freerunning and parkour teams in the United States all coming together for the first U.S. tricking competition. The Illusion Factory created a new social media functionality for this project which facilitated the ability for fans to use google maps to check in and list places for parkour that they had experienced.
Jump City: Seattle was directed by Matt Bartley and starred Blair Herter and Brady Romberg.
View the Project
Jump City Website and Rich Media Ads