BACK to PORTFOLIO

Hurl!

Pin it

NBC Universal hired The Illusion Factory to create an interactive advertising campaign, microsite and game to promote their series, Hurl! on G4. It takes a unique twist on eating competitively. in Hurl!, competitors must alternate between challenges of competitive eating and extreme activities in order to see who will be last to vomit.

Hurl! Hurl! Hurl! Hurl! Hurl! Hurl!

View the Project

hurl_microsite_03

Hurl! Website and Rich Media Ads