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Hart of Dixie

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LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format:
Rich Media, iAds
Date:
FALL 2011

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch their 2011 Fall Line Up: Hart of Dixie, The Secret Circle and the omnipresent The Vampire Diaries in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Get -Glue Link
• RSVP to Facebook Event
• Download Twitter Skin
• Download Facebook Cover Art

Deliverables

• Flash Banners
• Rich Media Banners

Hart of Dixie was created by Leila Gerstein and stars Rachel Bilson, Jaime King, Cress Williams, Wilson Bethel, Scott Porter, Tim Matheson and Kaitlin Black. Its fourth season started in December of 2014.

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