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DIRECTV Consumer Orientation Video

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NEW SUBSCRIBER ORIENTATION VIDEO FOR THE KERN ORGANIZATION / DIRECTV

Campaign Details

Client: The Kern Organization / DIRECTV
Format: Digital Media
Date: FALL 2012

Overview:
The Illusion Factory was chosen by The Kern Organization as the production partner for the 2012-2013 Introductory video for DIRECTV to send to their new customers.

Project Goals
• Simplify the user orientation process
• Create excitement about the extensive collection of choices on DIRECTV
• Streamline the initiation of service

Production:
This production required extensive 3D modeling and animation, multilayered compositing, as well as editing, sound editing, scoring, and final mix for delivery as digital files to client’s spec

Technologies Used
• 3D Animation in Maya
• Adobe CS6
• Many Filter Sets

DIRECTV Consumer Orientation Video