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DC’s Legends of Tomorrow

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Tune into The CW Thursdays 8/7c to watch DC’s Legends of Tomorrow, and then join in on the social media buzz! Their time is now.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Winter 2016

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of DC’s Legends of Tomorrow in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes, Tweets and Instagram Likes
• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video
• Facebook Like
• Tweet
• Instagram
• Downloads

Deliverables
• Flash Banners
• Rich Media Banners

DC’s Legends of Tomorrow, is an American television series developed by Greg Berlanti, Marc Guggenheim, Andrew Kreisberg and Phil Klemmer, who are also executive producers along with Sarah Schechter and Chris Fedak;  Klemmer serves as showrunner. The show is a spin-off from Arrow and The Flash, existing in the same fictional universe. Legends of Tomorrow stars: Victor Garber, Brandon Routh, Arthur Darvill, Caity Lotz, Franz Drameh, Ciara Renee; Falk Hentschel, Amy Pemberton, Dominic Purcell, Wentworth Miller.

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