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Chevrolet Superbowl App Campaign

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Project Description
Gentleman Scholar worked with The Illusion Factory to produce an exciting and creative digital campaign for the Chevy Superbowl app.

Overall Goals
• Drive users to download the app and enter the contest
• Drive viewers to tune into the Superbowl
• Generate hype/ buzz about the app

Strategy
• Different creatives were employed to rollout specific messaging leading up to the Superbowl.

Chevrolet Superbowl App Campaign Chevrolet Superbowl App Campaign Chevrolet Superbowl App Campaign

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Chevrolet Superbowl Campaign Rich Media Ads