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Attack of the Show!

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DRIVE AUDIENCE TO THE NEW SEASON OF G4TV HIT – ATTACK OF THE SHOW!

Campaign Details:

Client: NBC Universal  – G4TV
Format: Digital Media
Date: FALL 2012

Overview:
Since the launch of this highly successful show about gaming and interactivity, The Illusion Factory has worked repeatedly with G4TV to design multi award-winning online campaigns and microsites to grow the relationship with their audience and drive record breaking interactions with the online media.

Design Considerations:
• Put the two hostesses in front of their audience and rekindle the relationship for the new season
• Drive audience tune in for the live broadcast and for digital recording of the broadcast for consumption at a later date

The Winning Strategy:
The Illusion Factory delivered on brand execution of the G4TV theme surrounding Attack of the Show to spark audience attraction both from the overall G4TV brand awareness as well as from the existing show fan base.

Technologies Used
• Flash Banners

Attack of the Show! (AOTS) is an American television program that reviewed new technological items, parodies, pop culture, and general daily news, and gave previews of video games, movies, and digital media. It was hosted by Kevin Perira, Olivia Munn, Zach Selwyn, Layla Kayleigh, Sarah Lane, Alison Haislip, Candace Bailey and Sara Underwood.   

Attack of the Show! Attack of the Show! Attack of the Show! Attack of the Show! Attack of the Show! Attack of the Show! Attack of the Show! Attack of the Show!

View the Project

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Attack of the Show Website and Rich Media Banners