In 1983, The Illusion Factory created a themed attraction for McDonalds that would become one of the precursors to ride film technology. Proclaimed by Eyewitness News in Los Angeles to be “the first of its kind on Earth,” The Illusion Factory’s McD-1 Space Shuttle Theater transported McDonalds’ patrons into outer space on a hurtling ride through the outer cosmos.

Since that time, Illusion Factory has focused on the themed entertainment venues and sought to bring outstanding new concepts to an arena whose market value continues to escalate over time.