In the world of key art, a single image has to persuasively convey the appropriate emotions of the multimillion dollar entertainment that it promotes, make it accessible to the broadest range of the global population—and make it unforgettable in less than three seconds. A film poster is a capsule of energy that has become the societal shorthand for the fantasies that we as an audience opt to indulge our time within. Conceiving of how to take more than two hours of emotional stimuli and symbolically represent it in a single, lucrative image is a demanding discipline that requires a mindset which is always watching the world and noting the waves of change.

In more than 106 countries around the world, The Illusion Factory’s artwork has served to draw audiences to the world’s most popular television brands such as The West Wing, The Sopranos, The OC, Nip/Tuck, Without A Trace, Cold Case, Two and a Half Men, Veronica Mars, Smallville, Gilmore Girls, E-Ring, Supernatural, Invasion, ER, Friends, Close To Home and countless others.

Posters, sales collateral, packaging, standees, consumer advertising, trade advertising, billboards, sales sheets, press kits, corporate identities, and consumer products are but a few of the many projects produced in these departments.
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